Needs-based coaching supports employees in "make or break" moments at work.

“All employees have a need for Self-Actualization and a need for Well-Being at Work.”
— Dr. Ludmila Cofta-Woerpel, People Scientist, Bravely

Based on aggregated data from thousands of coaching sessions, Bravely’s people science team created a comprehensive, evidence-based framework that outlines the needs that employees have in relation to their work, career and workplace. We call this the Employee Needs Framework.


Meeting employee needs is business critical.

When employee needs are not met, engagement lags and performance suffers. Organizations that are effective at meeting employee needs for Self-Actualization and Well-Being at Work thrive over the long term.

How we meet employee needs for Self-Actualization

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